Low work motivation and lack of employee performance cause poor public services in the Magetan regional government. One of the contributing factors is additional employee income (AEI) is unfair. Thus, this research develops a model for providing additional employee income which refers to the 2022 Magetan Regent Regulation. This research uses a mixed method with qualitative and quantitative integration. This model considers four assessment factors, namely workload, working conditions, work performance, and professional scarcity. The research results show an increase of 27% in the proposed AEI compared to the existing AEI. The proposed AEI not only considers class and position aspects but also the daily activities of each employee. The urgency of this research is to provide the best model to calculate the AEI and encourage employees to continue to achieve optimal performance, especially at the Magetan Regency Transportation Service.

Neuromarketing focuses primarily on brain activities, comprehending consumers' subconscious minds, elucidating their preferences, motivations, and expectations, and forecasting their behavior. Therefore, neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking, and skin response. It involves measuring physiological and neural impulses to gain insight into customers' motivations, preferences, and choices. This paper aims to scrutinize neuromarketing strategies applied by marketers as a marketing tool in marketing management and figure out how to deal with them. This study conducts a critical review of existing literature. We summarize the context of neuromarketing, its terminology, concepts, procurement process, real-world business examples, methods and techniques, managerial applications, conclusions, and implications for consumer research. The results indicate that neuromarketing holds significant potential for consumer research, as it facilitates the collection of information and new insights that businesses can use to develop customercentric ideas. As a result, this review will assist researchers in developing effective approaches to provide better and more efficient services to consumers by utilizing scientific methods to understand how consumers respond to marketing campaigns.

This article aims to develop the topic of psychosis from a structural perspective. The starting point is the judgment of reality and as this is expressed in a distorted way in the symptoms, it is necessary not only to recover the capacity for lucidity, but above all, to understand the affective origin that precipitated the subject into the pathological process. This work is justified by the already widely known fact that psychosis is a very debilitating symptomatic condition with pessimistic prognoses, leading many psychotic patients to develop a situation of chronic dependence on mental health systems. The work methodology is theoretical, however, with a focus on practical applicability, that is, when developing the theme, the aim is to offer means of action to therapists and mental health professionals who deal directly with patients in a psychotic process. The theoretical premises are based on the contributions of the two greatest authors in psychoanalysis: Freud and Lacan.

In the wake of the Arab uprisings of 2011, dubbed the "Arab Spring", Morocco saw an unprecedented but above all unexpected social protest movement: the February 20 Movement (M20F). Young artists on the urban scene, especially rappers, decided to transform their tool of artistic expression into an instrument of political action, joining this popular protest. The question we'll be dealing with is not that of the spoken word itself, but rather that of how it became resistant and militant, and how it became a tool of protest. Examples: "Les chiens de l'état" by rapper Mouad Belghouat aka El Haqed, a key figure in the M20F movement, and "Mabghitch" by Tawfik Hazeb aka Don Bigg. Secondly, methodologically, we'll make it clear that rap cannot be limited to a protest activity, nor can we reduce this music to its subversive dimension, given that the political character of rap is multifaceted, and that the discourse conveyed by rap can indeed be perceived and used as a form of commitment, awareness and willingness to act on representations in the social world. We will then try to understand how speech becomes political and how protest speech spaces are formed. Finally, we will show the management and strategy adopted by the state in the face of the protest threat: intimidation, denunciation, imploration, instrumentalization of the media, discrediting the M20F.

The problem of poor safety culture is one of the causes of work accidents. Until now, there are no specific safety culture maturity level measurement parameters, so a safety culture maturity level measuring tool has been developed that follows the characteristics of the industry/company. Safety culture measurement parameters must include psychological, behavioral, and situational aspects. The establishment of measuring tools for assessing safety culture maturity level also adapts to the conditions of K3 management and the legislation used by the Company. The assessment was carried out at one of the companies in Indonesia, namely PT. Cahaya Anugerah Sentosa Makassar. The safety culture maturity level assessment at PT Cahaya Anugerah Sentosa Makassar was carried out using a questionnaire that had a total of 30 questions covering psychological, behavioral, and situational aspects. Measurements are grouped into five dimensions, namely information and communication, commitment, organizational learning, leadership and involvement, and competence. The measurement/assessment results show that the safety culture maturity level value is at level 4, namely proactive. These results show that awareness of occupational safety and health is comprehensive at all job levels, with the management system starting to involve workers in the improvisational stage of K3 management and starting to change the purely top-bottom management approach to two-way communication.

A man cannot become a competent healthcare provider without the full knowledge of diseases pathophysiology, and the physician without pathophysiology flounders along in an aimless fashion, never able to gain any accurate conception of disease1 Professional nursing requires a substantial knowledge base of Human Pathophysiology when making decisions in patient care, so a foundational knowledge of Human Pathophysiology (HP) is critical to the success of nursing students

This paper aims to find out the best leadership style for promoting employee’s motivation and engagement and its impacts. Leadership style plays a crucial role in the success of an organization, while the core of an organization is people. Different types of leadership can do harm or good for the running of companies. In this research, qualitative method, an interview, was adopted to collect the answers from employees to prove that which leadership style is popular and should take into considerations by the public. Furthermore, engaging leadership style gains more supporters than other leadership styles since it greatly makes the employees motivation and engagement encouraged. Finally, more and more leadership styles should be explored and analyzed to promote both organizational success and employee’s well-being.

As globalization deepens, so does business competition. Decision-making, as a key influence on the survival of companies, must establish a globalization strategy to cope with various crises. This paper used case study as the method to analyze the importance of decision making in a global context. SWOT is normally used to analyze the company’s whole situation and make a wiser strategy to grow by strengths, weakness, opportunity, and threat. After the analysis of case study, which demonstrates that company should embrace a globalized strategy to face the challenges posed by the international cooperation in decision making aspect. Moreover, further studies on this note should be taken on as the time changed.

With the rapid development of technology, companies need to constantly improve their abilities to cope with risks or face bankruptcy and liquidation. Risks are everywhere when a business is in operation. Therefore, how to identify risks as well as systematically analyze and propose solutions is the focus of this paper. 4×4 risk matrix is generally used in analyzing a project or proposal risky or not. This paper also utilize 4×4 risk matrix to identify risks and propose realistic solution on that. The result demonstrates that this matrix can provide company more direct and clear evidence to adopt this proposal or not. If risks are unavoidable, it should be adequately planned for and mechanisms for identifying them should be well developed.

Skintific is a beauty product brand from Canada that is known for its relatively high price, but can attract attention and become popular among Indonesian people. Skintific is a brand that is widely known and has a significant market share, making it interesting to research and applicable to the skin care industry as a whole. This research aims to analyze the influence of influencer marketing, online customer reviews on purchase intention mediated by trust in Skintific in Banyumas. The sampling method uses non-probability sampling. The sample in this study was 100 respondents. The sampling technique uses purposive sampling. Research data collection uses a questionnaire. Hypothesis testing is carried out using Partial Least Square (PLS) 4. The research results show that Influencer marketing and online customer reviews have a positive and significant effect on trust, influencer marketing has a positive and significant effect on purchase intention but online customer reviews have no significant effect on purchase intention, and trust mediates the relationship between influencer marketing and online customer reviews on purchase intention.

The study has developed a strategy for bridge maintenance prioritization based on the maintenance funds limitation. The methodology adopted in this strategy is the simultaneous satisfaction of conflicting objectives in terms of minimization of maintenance cost, maximization of condition rating and the minimization of user cost. The multi-objective index (MOI) is used to give a selection as to which bridge wins the priority and the sequential order of prioritization.

Performance management has been transformed along with every other facet of business operations by the arrival of the digital age. This study examines how digital technology is changing performance management procedures and highlights the potential and difficulties this shift brings. Many advantages come with the transition to digital performance management, such as better data collection and analysis, expanded feedback and communication channels, automated regular procedures, customized development plans, and support for remote and hybrid work environments. But there are challenges associated with this change. Significant hurdles include the requirement to preserve a human touch, technology integration issues, data privacy and security concerns, change management difficulties, and the risk of over-relying on technology. This article offers insights and best practices for managing performance in the digital age by looking at these opportunities and challenges.

Non-bank financial institutions are essential for financial inclusion and regional economic development. This research examines the challenges and efforts to improve service quality at UPK DAPM Gemolong, a non-bank financial institution, using the Financial Sustainability Ratio (FSR) to assess the company's position. The study found that UPK DAPM Gemolong's FSR from 2015 to 2022 indicated sustainability but showed a constant decline from 235.44% in 2015 to 117.30% in 2022. This trend highlights internal and external service issues. FSR forecasts predict a drop below 100% by 2025 if services are not improved. To address this, the research used Focus Group Discussions (FGD) and literature analysis, identifying 11 INTQUAL attributes in 2 dimensions and 22 SERVQUAL attributes across 5 dimensions. These attributes can evaluate and enhance the quality of UPK DAPM Gemolong's services. Improved quality will boost customer satisfaction and trust, ensuring the institution's financial sustainability. This study offers valuable insights into overcoming service barriers and enhancing the quality of non-bank financial institutions to promote financial inclusion and regional growth.

A comprehensive approach to business, sustainable entrepreneurship combines the need to solve social and environmental issues with the goal of achieving financial success. This research delves into the complex aspects of sustainable entrepreneurship, looking at how business owners can establish endeavors that benefit the environment and society in addition to making a profit. To help entrepreneurs strike a balance between these three aspects of sustainability, the paper thoroughly reviews the body of research in the field and examines case studies of prosperous sustainable businesses. The results underscore the significance of innovation, stakeholder engagement, and long-range vision in propelling enduring success in entrepreneurship. Furthermore, the research highlights the significance of conducive environments, such as regulatory frameworks, sustainable financing accessibility, and cooperative networks, in cultivating sustainable entrepreneurship. This research adds to the expanding body of knowledge about how entrepreneurship can spur systemic change in the direction of a more sustainable and equitable future by shedding light on the processes and advantages of incorporating sustainability into business ventures.